Andrés García.
Design with purpose.

Strategy, creativity, and operations

I hold a bachelor's degree in Advertising from Universidad de Ciencias Empresariales y Sociales (UCES) in Buenos Aires. My background spans more than a decade of work in Colombia, Argentina, and Brazil, covering brand strategy, campaigns, content, and digital development. I work from Bogotá in Spanish and English.

I'm the founder and strategy director of MD Estudio Creativo. There, I connect positioning, visual identity, advertising, and web design with what happens after the click: customer service, lead generation, scheduling, and follow-up. I develop websites, applications, and AI agents integrated with business operations.

That approach also shapes Lienzo: I want an idea to become something you can actually use. On Lienzo on YouTube, I share design and editing workflows. This site brings together the tools, templates, downloads, and explanations that accompany those videos.

For a closer look at my professional background and education, see my digital resume.

Education and tools

I studied Advertising at UCES from 2015 to 2020. Before that, I studied Graphic Design at Universidad Jorge Tadeo Lozano from 2007 to 2009 without completing the program. My additional training includes Google Ads Display, Google Analytics, and an EF SET English certificate, as listed on my resume.

I combine creative direction, branding, and motion graphics with SEO, user experience, and analytics. Depending on the project, I work with Next.js, Astro, Flutter, and Firebase, along with the WhatsApp and Instagram APIs and AI models to build automated workflows.

Projects that put the approach into practice

In my professional work, design and development meet specific needs. These projects are documented on MD:

• Luna · WhatsApp AI agent: answers questions, schedules appointments, sends confirmations, and hands conversations to the team when needed.
• El Mago del Color app: an application built with Flutter and Firebase, connected to the business's digital ecosystem.

What you'll find on Lienzo

Lienzo extends the channel with a toolbox in Spanish and English for creators, designers, and entrepreneurs.

• Free tools, such as the SVG favicon gallery and animated wavy text. They run in your browser without registration: create, copy, and paste.
• Downloadable resources: sound packs, After Effects templates, and files that accompany the channel's videos.
• Guides and tutorials: graphic design, SVG, motion, and digital marketing explained so you can put them into practice.

Where to find my professional work

Lienzo is the free-resource side of my work: tools and creative resources you can use. Client work lives on a separate site. If that's what you're looking for, start here:

• My profile at MD Estudio Creativo, the studio I lead: digital strategy, branding, conversion-focused websites, and applied AI projects. You'll find services and case studies there.
• My LinkedIn profile, with my professional background and education. It's also a direct way to reach me about work.